Do you want to talk to the press and promote your product, technology and company to the trade and industry press? But, are you ready? Maybe you are nervous – afraid you will say the wrong things. By following these simple guidelines, you will be able to succeed.

First off, remember - most editors and writers - especially those in the trade publications and web sites – they want to write positive GOOD stuff about your product and company. Make it easy for them.

If your business were to become the target of a bad publicity, would you be able to keep your cool and take action to rectify the situation? No matter what business any given company is in, no matter how successful a company is, there are always going to be issues that come up that could lead to a PR nightmare:

* Dominos Pizza recently had to confront challenges posed after a number of videos showing (now former) staff members engaging in a wide variety of unprofessional acts showed up on YouTube for the world to see.

* The publishing company Viking Juvenile has been confronting bad press from health professionals for releasing Wintergirls, a young adult novel that critics, mental health workers, and many others argue could lead to disordered eating.

* Clay Aiken recently made a comment about a performance during the recent season of American Idol and was put in a position in which he had to explain that, no, his ears did not actually bleed.