1. Pr For Physicians

Perhaps the most difficult concept for a physician to grasp is the role of Public Relations in building a successful practice/business. The common perception has been that P.R. was anathema. And that belief was not unique to the health profession....

03/07/2009 | 127 Hits | Print | PDF | Email | Read more...

2. Priming The Public Relations Pump

During the first two months of a public relations campaign, you are basically priming the pump. As to the bottom line, expect the first month to be a wash as far as media placement is concerned. During that time, you will be writing your releases,...

03/07/2009 | 85 Hits | Print | PDF | Email | Read more...