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1. Are Press Releases Relevant In The 21st Century?

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Press releases have been around since 1906, when Ivy Lee, the father of modern PR, invented it for Pennsylvania Railroad, a client of his at the time. Lee would have been astounded at the change in communication methods over the last 100 years....

2. A Crisis Communications Strategy Keeps You Cool Under Pressure

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If your business were to become the target of a bad publicity, would you be able to keep your cool and take action to rectify the situation? No matter what business any given company is in, no matter how successful a company is, there are always...


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